Avon Products announced it has signed actress Zoe Saldana to be the exclusive spokeswoman for the brand’s new fragrance, Eternal Magic, debuting April 2010. Beautiful, intelligent and talented, the actress is the perfect fit for Avon’s latest scent—a fragrance embodying timeless grace, beauty and elegance. In addition to supporting Eternal Magic, Saldana will also be featured in the company’s brochure as a face of Avon’s color cosmetics category in the coming months.

“I’m very proud to be working with Avon and to be the face of Eternal Magic,” says Saldana. “It means so much to me to be associated with a company that shares my values and believes in empowering women.”

– avon.com

Be sure to check out all 95 photos of Zoe in the campaign.

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